DTC GROWTH AGENCY
Acquisition that grows
profit, not just revenue.
We help DTC brands scale through Meta-led growth, using the economics of the business to determine how much to invest in acquiring customers and when it makes sense to push further.
For DTC brands doing $1M–$8M/year.
— The Problem
Your ads work.
Your growth doesn't.
Most agencies look at the ad account and ask how they can spend more. We think the more important question is whether spending more is actually a good investment for the business.
ROAS can look healthy while margins get squeezed. CAC can rise while the business gets stronger. Revenue can grow while profitability moves backwards.
Without understanding the economics underneath the marketing, you’re making growth decisions with half the picture.
Then your existing problem cards can largely remain.
"We've worked with three agencies. Every one of them optimised the ad account. Nobody ever looked at our margins."
— What we hear from almost every founder we talk to
Inconsistent performance month to month
Good months feel lucky. Bad months feel like your fault. Neither gives you a framework for what to do next.
Rising CAC with no clear ceiling in sight
You're scaling spend but profitability keeps moving. The math that worked at $50K/month breaks at $150K.
An agency that manages the account but not the business
They send a report every Friday. It shows platform metrics. Nobody talks about margins, LTV, or whether the growth is actually profitable.
A creative process that's more guesswork than system
You're spending on UGC and production without a clear framework for testing it. You don't know what's working or why — and neither does your agency.
You're the one managing the agency
Chasing updates, re-briefing the new account manager, repeating context. You hired them to take things off your plate — not add to it.
— The Framework
The Vanspec Growth
Investment Framework.
Before we decide how to scale, we need to understand what the business can actually support. Our framework connects your economics to the decisions we make across acquisition, creative, and conversion.
01
Financial clarity
Know what a customer is worth before deciding what you're willing to pay for one.
We establish the economics that matter: AOV, margins, CAC, customer value, and the thresholds that determine whether additional acquisition is a good investment.
02
Constraint Identification
Find what is actually limiting growth.
More spend isn't always the answer. We identify whether the biggest constraint is acquisition, creative, conversion, retention, tracking, or something else affecting Meta's ability to scale.
03
Build the Growth Engine
Meta leads. Everything else supports it.
We build the Meta acquisition and creative system around clear financial guardrails, supported by Google, CRO, and retention where they improve the economics.
04
Profitable Scaling
Put more money behind what the business can support.
As the economics and performance prove themselves, we increase investment while watching CAC, contribution margin, customer value, and the broader health of the business.
— Services
Every lever that drives profitable ecommerce growth.
Paid acquisition is the foundation. Everything else is layered in based on where the constraint actually is — not what's easiest to upsell. No bloat, no retainers for work that won't move your numbers.
Acquire
Growth Strategy
Define the economics, set acquisition targets, and build a growth plan around what the business can actually support.
DEMAND Capture
Meta Ads
Manage and scale Meta against clear business targets, with testing, optimization, and disciplined spend decisions built in.
DEMAND GENERATION
Google Ads
Capture existing demand and support Meta with high-intent acquisition across Search, Shopping, and Performance Max as brands scale.
Retain
Retention Email
Increase repeat purchase and customer value so the business can invest more confidently in acquiring and retaining customers.
— About
You'll always work directly
with a senior strategist.
When you work with Vanspec, there's no junior account manager between you and the person making decisions. The strategist on your account is the same one you spoke to on day one — running your campaigns, reviewing your numbers, and showing up to every check-in.
We work with a select number of brands at any given time, supported by a tight team of specialists in design, copywriting, and platform management. The strategy, the relationship, and the accountability stay with the same senior person throughout.
Senior-led, always
The strategist on your account is experienced, not learning on your budget.
Selective by design
A focused client roster means every brand gets the attention it deserves.
One point of contact
No handoffs, no account managers, no re-briefing someone new every few months.
Brands we've worked with
— Client Results
What we've actually delivered.
Real clients, real numbers. We don't show platform screenshots — we show business outcomes.
HAXE Fitness
A 142% increase in revenue and a 46% decrease in customer acquisition cost
Introduced a disciplined creative testing framework and built the acquisition engine from the ground up. Revenue scaled while CAC dropped — without sacrificing efficiency.
Travois Vans
A 26.2% increase in revenue and a 62% decrease in CPA
Built targeted Meta and Google campaigns, mapped the full customer journey, and launched a retargeting infrastructure that reached 17.46× ROAS with strong results from week one.
Haskalife
A 76% increase in revenue and 151% growth in subscription revenue in six months
Rebuilt the website, introduced subscriptions from scratch, and launched Meta acquisition around clear financial guardrails. Revenue and subscription revenue both compounding fast.
FVSP
A 28% lift in conversion rate and four years of compounding growth
Built targeted acquisition campaigns using historical customer data, launched retargeting to convert warm leads, and mapped the full customer journey to place creative where it actually converted.
— How It Works
From first call to live
in 30 days.
No six-week onboarding marathons. No slide decks explaining what we're going to do someday. You'll have a clear strategic read on your business within 48 hours of our first call — and campaigns live within a month.
01
Discovery Call
45 minutes. We learn your business, your numbers, and what's actually holding back growth. No pitch. If we're not the right fit, we'll say so.
02
Growth Diagnostic
We look beyond the ad account to understand the economics, funnel, creative, and paid acquisition performance behind your growth.
03
Strategy & Roadmap
A 90-day plan with specific targets, financial guardrails, and a clear picture of how we'll measure success. Delivered as a short Loom — no slide theatre.
04
Launch & Iterate
Live within 30 days. Weekly performance reviews, monthly strategy sessions, and direct access to the person doing the work — not an account manager relaying messages.
— Objections Answered
What you're probably wondering.
We've worked with agencies before and it hasn't worked out. Why would this be different?
Because you'll work directly with the strategist running your campaigns — not a junior account manager who inherited your account. There's no layer between you and the person making decisions. We also do a full diagnostic before you commit, so you can see exactly how we think before any money changes hands.
We're already running Meta in-house. Would you take over, or work alongside our team?
Either works. Some clients hand everything over. Others keep their team executing while we provide strategy and oversight. We'll tell you what actually makes sense for your situation — not what maximises our retainer.
How long until we see results?
Structural improvements show impact within 30–60 days. Meaningful MER improvement and creative testing results typically appear in months 2–3. We'll set honest benchmarks upfront — not numbers designed to get you to sign.
Do you require a minimum ad spend?
We work best with brands spending at least $15K/month in paid media. Below that, data cycles are too slow for the kind of optimization that makes this partnership worthwhile — for both of us.
We don't have a big creative team. Is that a problem?
No. We build the creative strategy, identify the angles worth testing, and write the briefs — you or your existing creator executes. Most of our best-performing creative has been shot on a phone. You don't need a production budget. You need a system.
How does your pricing work?
We charge a flat monthly retainer based on your ad spend tier — not a percentage of spend. That distinction matters. Percentage-of-spend pricing gives an agency a financial incentive to scale your budget regardless of whether it's working. A flat retainer means our incentive is aligned with yours: results, not spend. You also know exactly what you're paying every month, which makes planning and cash flow predictable — something most 7-figure brands tell us they don't get from their current agency.
What does "strategic partner" actually mean in practice?
It means we're inside your business — not just managing a channel. We talk about margins, pricing, seasonality, and product decisions. You get someone who understands your P&L and treats your ad budget like it's their own money.