Search Engine Optimization (SEO)
What is SEO (Search Engine Optimization)?
Have you ever searched for your business on google using keywords your customers would
associate with you and found your website on the 3 rd or 4 th page? Obviously, that isn’t where
you want to be and that’s where a good SEO strategy can help/That’s where we can help.
As marketing continues to evolve, having a strong online presence has become more and more
critical. In fact, approximately 63% of searchers will click on one of the top 3 search results. This
means that if your business isn’t showing near the top it’s very likely that you will be
overlooked regardless of the quality of your product or service.
How We Approach It
Audit – SEO is an important part of any companies marketing strategy and we take it very seriously. We will start with an audit of your website and SEO and take note of any sore points.
Strategy – Next, we will look at our audit results and build out a strategy consisting of both on-site and off-site SEO components.
On-site optimization takes into account the structure and more technical back end of your website. This includes ensuring that things like your page’s titles, tags, and content are optimized for the keywords relating to your business.
Offsite SEO involves networking and building quality backlinks. Backlinks are links to your website or content from an external source. For local businesses’ we also review Google My Business to ensure that it is optimized and properly displaying the correct information.
If you’re ready to improve your search engine presence or want to discuss more about SEO connect with us today. We’d love to grab a coffee and chat!
- 95% of people will not visit the second page of search results
- 72% of consumers who did a local search visited a store within five miles
- The average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020
- 67k searches are performed on Google every second
- 58% of searches come from mobile