Why Use Digital Ads?
Have you ever seen a sponsored post on Facebook, an ad before your YouTube video, or wondered how some businesses always seem to be at the top of Google searches?
Digital ads make it possible for your business to pay for an opportunity to advertise to your target audience, wherever they spend their time.
There are over 1.4 billion active monthly users on Facebook and over 105 billion Google searches done each month. It’s important to stand out amongst your competitors and to supplement your existing SEO strategy with a paid approach.
Digital advertising also allows you to target potential customers based on their specific region, a variety of demographics (male/female, age, etc.) and interests that they have which ensures your products and services will be seen by the right people.
What is our approach?
We start by reviewing your existing digital advertising efforts and defining your target market and KPI’s (key performance indicators).
Next, we build a plan of action. This includes finding the keywords that are most relevant to you and understanding how your customers use them to find you. We take that data and use it to determine how we are going to advertise and on which platforms (Facebook, Google, YouTube, etc.).
Once the ads are live we continuously monitor and adjust the ads to target and retarget.
If you’re curious about how digital marketing can take your business to the next level feel free to reach out to us and we can talk!
Digital Advertising Facts
of people find new products / services through paid ads online
of online users take action after seeing a digital ad
of clicks go to the top three paid ads on the Google search results page
Let’s talk digital ads.
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