Digital ads are a great way to use PPC (pay-per-click) to increase brand awareness, drive users to your website, and to generate new leads and sales.
Why Use Digital Ads?
There are over 1.4 billion active monthly users on Facebook and over 105 billion Google searches done each month. It’s important to stand out amongst your competitors and to supplement your existing SEO strategy with a paid approach.
Digital advertising also allows you to target potential customers based on their specific region, a variety of demographics (male/female, age, etc.) and interests that they have which ensures your products and services will be seen by the right people.
What Is Our Approach?
We start by reviewing your existing digital advertising efforts and defining your target market and KPI’s (key performance indicators).
Next, we build a plan of action. This includes finding the keywords that are most relevant to you and understanding how your customers use them to find you. We take that data and use it to determine how we are going to advertise and on which platforms (Facebook, Google, YouTube, etc.).
Once the ads are live we continuously monitor and adjust the ads to target and retarget.
If your curious about how digital marketing can take your business to the next level feel free to reach out to us and we can talk!
Digital Advertising Facts
Google Ads results receive 65 percent of the clicks
Search ads can increase brand awareness by 80 percent
Branded Facebook pages only reach about 2-5% of fans with organic posts.