What Happens When You Prioritize SEO?

Search Engine Optimization (SEO)

In life, it’s all too easy to fall victim to the trendy, shiny new thing that catches our attention, and online marketing is no different. Chatbots, engaging influencers as “brand advocates,” and even swapping social spaces have all turned heads recently for businesses looking to drive site traffic and generate leads. But, to rethink an old saying, not-so-slow and steady can still win this race.

Look no further than the absolute warhorse of online marketing, SEO. As you likely know, SEO (search engine optimization) is any technique used to raise your site’s Google search ranking, thereby driving organic and free traffic from online consumers who are searching for what you can provide.

Despite the near-constant handwringing over the future of SEO and its effectiveness, about 61 percent of marketers still believe that SEO is the number one factor to your online success. And thanks to the pandemic and folks spending more time online, SEO has been crucial in keeping many businesses afloat—and even prospering—over the past year and a half.

But the pandemic won’t be forever, and consumers can be unpredictable in their tastes and habits. So why fully commit to SEO for your site?

 

SEO plays the long game

Think of SEO the same way an investor considers passive income. Sure, it takes some time to set up and build results, but those returns add up. The better your keyword optimization, the better your page and domain authority, the more traffic you get, the more you move up in rankings, and so on and so forth.

People can (and do!) complain about Google’s secrecy surrounding its algorithms, but that is really excuse-making. The truth is, the tools and tactics for creating and sustaining strong SEO have remained pretty much the same since day one. So, if you invest the time, money, and necessary attention to detail, it will pay off. Guaranteed.

 

It’s cost-effective

We mentioned SEO as an investment above, and you will be hard-pressed to find a cheaper way to generate new business than SEO. Indeed, compared to marketing strategies such as social media ads or display campaigns, it’s an absolute steal.

Even better, it offers quantifiable results. With Google Analytics, you can easily laser-scope your research to find out exactly who’s interacting with your website—and why. From there, you can get a better sense of ROI and create stronger strategies for your other campaigns.

The biggest complaint we hear about SEO is its actual cost: time. Most of us believe if we just throw money at a problem, it can be fixed. SEO, however, demands more of us. So, if you think you’re too busy to commit the time needed to up your SERP (search engine results page) position, you need to rethink your online growth strategy. (And we can help!)

 

Search is eternal

Right now, it is estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day.

What do those numbers mean to us, as marketers? With luck, at least some of those searches will be people looking for products they need to buy. Consumers will always have needs, and the number one go-to in researching a purchase is the internet. With the first five organic results accounting for over 67% of all clicks, getting strong search listings should be a priority.

 

What next?

As you can see, to generate crucial organic traffic you need to rank highly on Google’s SERP. However, while the basics of SEO are much the same, it is still constantly evolving. If you want to learn more about new features such as voice search, featured snippets, or Google’s BERT, we’re here to help. Get in touch!

 

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