3 Must Know Holiday Ecommerce Tips for Small Businesses

E-Commerce Marketing

Christmas is a notoriously busy time of the year for online shopping, which continues to become a more and more popular way for consumers to shop.

If you are a small business owner, then knowing these 3 online shopping facts is a must this holiday season!

 

1.)  Instagram, Pinterest, Facebook, and YouTube are the top places shoppers go to find gift ideas and to build their own wish lists

In the past, shoppers used to browse magazines, catalogues, and window shop to build wish lists and discover gift ideas for friends/family.

However, in the past few years, there has been a major shift in how consumers do their shopping.

Shoppers are becoming more reliant upon the advice they receive from online influencers and what they are seeing in their social media feeds.

This means that it is critical for your products to be easily found online and advertised through your various social media channels.

Consider partnering with a local influencer, having them do a product review, to attract potential customers.

This holiday season you should also use paid ads through Google, Facebook, and YouTube to maximize your exposure and get your product in front of your target market.

Browsing small business e-commerce website for Christmas

Reading digital sales tips


2.) Over 75% of shoppers (Age 39 and under) said they plan to do at least some of their shopping online this season

If you are not on social media and not consistently working to improve your brand awareness, then you are definitely missing out on some big opportunities.

As mentioned above, users are spending an increased amount of time online browsing social media and as a result, are becoming more influenced by what they see online.

Building an online presence as a business these days takes more than simply throwing up a post every now and then and hoping for the sales to roll in.

To be successful it takes a detailed strategy and consistency. It is also important to show online shoppers your products in unique and creative ways to give them the feeling and comfort that they know exactly what they are buying.

Online shopping from small businesses is on the rise

Online shopping from small businesses is rising in popularity

3.) 40% of online purchases will be made through a mobile device

That’s right 40%.

Having your website and online store optimized for mobile devices and tablets continues to grow in importance.

In fact, it is proven that users will quickly leave a website if they notice it is not optimized for the device they are browsing on and that means potentially lost sales.

It has also become extra important that you are taking advantage of paid advertisements through Facebook and Google to ensure your products are being displayed in the proper formats for each social media (e.g. Instagram stories).

Running advertisements, to mobile devices in particular, is an excellent way to build your digital brand awareness, drive traffic to your website/product page, and increase conversions.

 

Conclusion

If you have any questions about improving your brand awareness or increasing sales in your e-commerce shop this holiday season, let’s chat!

 

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Christmas is a notoriously busy time of the year for online shopping, which continues to become a more and more popular way for consumers to shop.

If you are an e-commerce business, then knowing these 3 online shopping facts is a must this holiday season!

 

1.)  Instagram, Pinterest, Facebook, and YouTube are the top places shoppers go to find gift ideas and to build their own wish lists

 

In the past, shoppers used to browse magazines, catalogues, and window shop to build wish lists and discover gift ideas for friends/family.

However, in the past few years, there has been a major shift in how consumers do their shopping.

Shoppers are becoming more reliant upon the advice they receive from online influencers and what they are seeing in their social media feeds.

This means that it is critical for your products to be easily found online and advertised through your various social media channels.

This holiday season consider running paid ads through Google, Facebook, and YouTube to maximize your exposure and get your product in front of your target market.

Reading digital sales tips

Reading digital sales tips


2.) Over 75% of shoppers (Age 39 and under) said they plan to do at least some of their shopping online this season

 

If you are not on social media and not consistently working to improve your brand awareness, then you are definitely missing out on some big opportunities.

As mentioned above, users are spending an increased amount of time online browsing social media and as a result, are becoming more influenced by what they see online.

Building an online presence as a business these days takes more than simply throwing up a post every now and then and hoping for the sales to roll in.

To be successful it takes a detailed strategy and consistency. It is also important to show online shoppers your products in unique and creative ways to give them the feeling and comfort that they know exactly what they are buying.

Christmas gifts purchased online


3.) 40% of online purchases will be made through a mobile device

 

That’s right 40%.

Having your website and online store optimized for mobile devices and tablets continues to grow in importance.

In fact, it is proven that users will quickly leave a website if they notice it is not optimized for the device they are browsing on and that means potentially lost sales.

It has also become extra important that you are taking advantage of paid advertisements through Facebook and Google to ensure your products are being displayed in the proper formats for each social media (e.g. Instagram stories).

Running advertisements, to mobile devices in particular, is an excellent way to build your digital brand awareness, drive traffic to your website/product page, and increase conversions.

 

Conclusion

If you have any questions about improving your brand awareness or increasing sales in your e-commerce shop this holiday season, let’s chat!

 

Follow Us

 

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