How to Optimize your Google My Business Listing & Get Sales

Digital Advertising, Search Engine Optimization (SEO)

Let’s face it, if your business isn’t easily found online then you’re definitely missing out on sales.

In fact, 88% of people who perform a local business search using a mobile device either call or visit the business within 24 hours. Even more, 97% of searches online are done to find a local business.

Having a Google My Business (GMB) profile can be the difference between being found online or getting lost among all the other search results. Whether customers are searching for your business specifically, or searching for something more general like “Abbotsford coffee shops”, having a GMB profile makes a significant difference in being found.

 

What is Google My Business?

Google My Business is a Google listing platform that allows you to share your business’s basic information with local searchers. Your results will show up on Google searches and Google Maps making GMB an effective and beneficial SEO tool, and best of all – it’s free!

When someone searches for keywords relating to your specific business (ex. Oldhand Abbotsford coffee shop) they will be shown your business’s details directly within the GMB panel on the search results page. With a more general search (ex. Abbotsford coffee shops) your GMB will come up listed alongside other similar businesses under Google Maps.

A Google My Business panel in search results

An example Google My Business panel for a local small business.

As you can see in the image to the right, when your business is searched for specifically, the GMB panel is quite large and shows near the top of the search results. Having your profile properly set-up can dramatically increase your business’s exposure.

Notice, this card shows some critical information for your business including:

  • Business name
  • Address
  • Hours of operation
  • Phone number
  • Link to website
  • Images of your business
  • Q&A
  • Link to Google Maps
  • Reviews

Having your profile optimized gives potential customers the information they need to easily decide whether or not they want to engage with your business.

 

Google My Business profiles from a general local business search query

An example of a general local business search query.

 

 

Why is it important?

There are several benefits to having a well put together Google My Business listing. Not only does it increase your visibility online, but it gives customers a better overall experience. In return, this increases the amount of traffic to your business and social media channels.

GMB also gives your customers a place to review, and read genuine ratings, of your business. You can then interact with your customers by responding directly to their reviews. Reviews are great proof of how many people have loved your business in the past.

Keep in mind, it is important to read and respond to all reviews — positive or negative. A negative review might be seen as a poor representation of your business, but this gives you an opportunity to publicly connect with your customer and show off your awesome customer service skills.

One of the most important benefits of having a Google My Business listing is that it makes it easy for customers to find you. Your listing is integrated with Google Maps making it easy for your customers to find and visit your business.

A Google My Business profile displayed in Google Maps

An example of a Google My Business listing in Google Maps.

Your GMB profile also allows Google itself to learn more about your business which increases your chances of being shown when users search keywords relevant to you. The more Google knows about your business and the products/services that you offer, the more likely they are to display your information to searchers.

 

How to get started

 

A person searching for a business in Google Maps

 

Claim your listing

To get started with setting up your Google My Business, head to https://www.google.com/business to claim your listing.

 

Select a category

Google allows you to select categories to give searchers a simplified description of what your business does. Although the categories might not describe your business perfectly, choose the best fitting category for your primary and choose a few relevant alternatives as secondary categories. You will complement your category selections with a business description in the next step.

 

Fill in all the requested information

This section allows you to input all the critical information relating to your business. Having up to date information is important as you fill it out. Have you ever searched for a business online, see that it shows as open, then visit the business only to find that it’s closed? It does not provide customers with a good experience and almost guarantees they will not be future customers. It is also important that the information you display on GMB matches with the information on other public directories, your social media, and your website. Ensure you put accurate information including a 700-750 character business description.

 

Upload photos/videos

This next step is where you’ll show off your business through pictures and videos. It is proven that businesses with high-quality photos/videos receive 35% more website click-throughs. Customers like to see the location (inside and out) and use it to help make their decision. Simply having quality photos and videos can set you apart from competitors. Upload photos of your storefront, your stores interior, products/services, team members, and past events.

 

Use posts to promote events, offers, and content

Now that your GMB listing is complete, it is time to utilize the “posts” function to engage searchers and increase your presence online. Google allows businesses to create posts, similar to that on other social media platforms. Use posts to provide updates, promote events, and display current offers/promotions. Keep in mind, these posts expire after seven days so it is important that you are uploading posts frequently to keep your content fresh and relevant. It is also crucial that you monitor your GMB frequently as Google gives searchers the ability to suggest changes to your listing as they see fit. You must review your listing to ensure no unwanted changes have been made.

 

So now that you have your Google My Business listing, do you still need a website?

 

The short answer is yes. Although Google My Business is an excellent resource and an important aspect of any search ranking strategy (SEO), a website allows you to connect on a deeper level with your customers, share more about your brand/story, and explain the products/services that you offer in more depth.

If you have any questions about Google My Business, or anything relating to your digital marketing strategy, send us a message today.

 

Follow Us

 

Let’s face it, if your business isn’t easily found online then you’re definitely missing out on sales.

In fact, 88% of people who perform a local business search using a mobile device either call or visit the business within 24 hours. Even more, 97% of searches online are done to find a local business.

Having a Google My Business (GMB) profile can be the difference between being found online or getting lost among all the other search results. Whether customers are searching for your business specifically, or searching for something more general like “Abbotsford coffee shops”, having a GMB profile makes a significant difference in being found.

 

What is Google My Business?

Google My Business is a Google listing platform that allows you to share your business’s basic information with local searchers. Your results will show up on Google searches and Google Maps making GMB an effective and beneficial SEO tool, and best of all – it’s free!

When someone searches for keywords relating to your specific business (ex. Oldhand Abbotsford coffee shop) they will be shown your business’s details directly within the GMB panel on the search results page. With a more general search (ex. Abbotsford coffee shops) your GMB will come up listed alongside other similar businesses under Google Maps.

An example Google My Business panel for a local small business.

As you can see in the image below, when your business is searched for specifically, the GMB panel is quite large and shows near the top of the search results. Having your profile properly set-up can dramatically increase your business’s exposure.

Notice, this card shows some critical information for your business including:

  • Business name
  • Address
  • Hours of operation
  • Phone number
  • Link to website
  • Images of your business
  • Q&A
  • Link to Google Maps
  • Reviews
A Google My Business panel in search results

An example Google My Business panel for a local small business.

Having your profile optimized gives potential customers the information they need to easily decide whether or not they want to engage with your business.

Google My Business profiles from a general local business search query

An example of a general local business search query.

 

Why is it important?

There are several benefits to having a well put together Google My Business listing. Not only does it increase your visibility online, but it gives customers a better overall experience. In return, this increases the amount of traffic to your business and social media channels.

GMB also gives your customers a place to review, and read genuine ratings, of your business. You can then interact with your customers by responding directly to their reviews. Reviews are great proof of how many people have loved your business in the past.

Keep in mind, it is important to read and respond to all reviews — positive or negative. A negative review might be seen as a poor representation of your business, but this gives you an opportunity to publicly connect with your customer and show off your awesome customer service skills.

One of the most important benefits of having a Google My Business listing is that it makes it easy for customers to find you. Your listing is integrated with Google Maps making it easy for your customers to find and visit your business.

A Google My Business profile displayed in Google Maps

An example of a Google My Business listing in Google Maps.

Your GMB profile also allows Google itself to learn more about your business which increases your chances of being shown when users search keywords relevant to you. The more Google knows about your business and the products/services that you offer, the more likely they are to display your information to searchers.

 

How to get started

A person searching for a business in Google Maps

 

Claim your listing

To get started with setting up your Google My Business, head to https://www.google.com/business to claim your listing.

 

Select a category

Google allows you to select categories to give searchers a simplified description of what your business does. Although the categories might not describe your business perfectly, choose the best fitting category for your primary and choose a few relevant alternatives as secondary categories. You will complement your category selections with a business description in the next step.

 

Fill in all the requested information

This section allows you to input all the critical information relating to your business. Having up to date information is important as you fill it out. Have you ever searched for a business online, see that it shows as open, then visit the business only to find that it’s closed? It does not provide customers with a good experience and almost guarantees they will not be future customers. It is also important that the information you display on GMB matches with the information on other public directories, your social media, and your website. Ensure you put accurate information including a 700-750 character business description.

 

Upload photos/videos

This next step is where you’ll show off your business through pictures and videos. It is proven that businesses with high-quality photos/videos receive 35% more website click-throughs. Customers like to see the location (inside and out) and use it to help make their decision. Simply having quality photos and videos can set you apart from competitors. Upload photos of your storefront, your stores interior, products/services, team members, and past events.

 

Use posts to promote events, offers, and content

Now that your GMB listing is complete, it is time to utilize the “posts” function to engage searchers, and increase your presence online. Google allows businesses to create posts, similar to that on other social media platforms. Use posts to provide updates, promote events, and display current offers/promotions. Keep in mind, these posts expire after seven days so it is important that you are uploading posts frequently to keep your content fresh and relevant. It is also crucial that you monitor your GMB frequently as Google gives searchers the ability to suggest changes to your listing as they see fit. You must review your listing to ensure no unwanted changes have been made.

 

So now that you have your Google My Business listing, do you still need a website?

 

The short answer is yes. Although Google My Business is an excellent resource and an important aspect of any search ranking strategy (SEO), a website allows you to connect on a deeper level with your customers, share more about your brand/story and explain the products/services that you offer in more depth.

If you have any questions about Google My Business, or anything relating to your digital marketing strategy, send us a message today.

 

Follow Us

 

SIGN UP NOW AND GET 10% OFF YOUR FIRST PURCHASE!

Get Immediate access to our latest offers now!

You have Successfully Subscribed!

Shares
Share This