4 Reasons Why Your Social Media Isn’t Getting Results [Small Business Tips]

Marketing Strategy, Social Media Management

So, you’ve heard that your business needs to be on social media, right?

It’s true. Social media can work wonders for your business but of course, like everything, there’s a right and wrong way to do it.

Having your profiles set up on social media is great, but that’s not enough. You need to be using your social media with purpose and executing a well-thought-out strategy.

Having a strategy in place will set clear goals for your social media efforts and help you to achieve success.

When outlining a target audience and developing a social media strategy, there are few things you can do to keep yourself consistent and effective on social media.

These 4 tips will help you elevate your social media and outshine your competitors:

  1. Consistency Truly is the Key
  2. Value Over Sales
  3. Don’t Skip The Ads
  4. Build More Than a Following
iPhone displaying the important apps a small business owner can use

Your business’s social media needs a strategy to be successful

 

Consistency Truly is the Key

You’ve heard it a million times before – consistency is key. But it’s not always that easy.

You’re a busy business owner and keeping on top of the planning and posting to your various social media channels can quickly become overwhelming.

But, there are few things you can do to help make this a bit easier for yourself.

 

Content Calendars

The first thing you can do to lighten the load is to start a content calendar. 

Whether you do this in a project management tool like Asana, or simply throw together an Excel spreadsheet, having your content planned out weeks in advance will prevent last-minute posting, which generally results in unoriginal and low-quality content.

 

Scheduling Software

Now that you’ve planned ahead and know what type of content you want to share, it’s time to schedule your posts.

Using scheduling tools like Hootsuite or Buffer can make social media planning more manageable and less time-consuming. These tools enable you to have your posts automatically published to your social media accounts at a predetermined time.

What time should you post? Don’t overthink it. Whether you make your post at 9:00 am or 1:30 pm doesn’t necessarily matter, the important thing is you post consistently.

 

Be Reasonable

You might be inclined to jump headfirst into social media and start posting every single day. 

And, while this might sound like a great idea now, you’re much better off coming up with a posting schedule that works for you which will make sticking to your plan easier.

Will the results come overnight? Probably not, but if you consistently provide value to your audience, you will build a following that wants to hear what you have to say.

Small business owners planning and scheduling social media content on an iMac

Use tools to make planning and scheduling your social media posts easier

 

Value Over Sales

Why aren’t you getting followers or sales through your social media efforts? Well, let’s take a step back.

Think about it. Why do people use social media? Why do YOU use social media?

Most people use social media to stay connected and as a source of entertainment.

Whether that be through education, staying up to date with celebrity gossip, or watching viral TikTok trends, it’s important to consider what your audience wants to see rather than what you want to sell them.

We all want to sell our products and services, but without providing value in your content, you will have a difficult time capturing attention and building an audience, and an even tougher time finding customers.

Small business owner (woman) planning an Instagram story post for her target audience

Your social media content should provide value to your followers

 

Don’t Skip The Ads

You’ve put the effort in, you’ve scheduled posts, and are starting to grow your audience, but it’s a slow process. 

And to make matters worse, it’s suggested that organic social media content only displays to between 5% and 10% of your following

So, how do you reach your full audience and beyond to others who might be interested in your business?

Paid advertising through your social media channels is not only one of the best ways to grow your following, but it also gives you an opportunity to hyper-target members of your ideal audience and convinces them to engage with you.

Pairing your organic social media efforts with a digital ads strategy is the key to building lasting brand recognition and beating out your competitors.

Person on iPhone using Twitter to post about their business

Pair paid advertising with your organic social media to get the best results

 

Build More Than a Following

Having lots of followers is great, but what’s even better is having a community of fans who love your business and want to engage with you.

A great way to promote this type of community is to spend time engaging with your followers. Strengthen the relationship by returning likes, comments, and direct messages with them.

Social media is not a “set it and forget it” marketing strategy.

If someone takes the time to comment on your post or send you a message, show your appreciation by responding to them and encouraging further interaction. 

Build an engaged audience through valuable interactions

 

Conclusion

It’s no surprise that the companies who see the most success on social media usually have a well-thought-out and executed plan.

Give your social media the time and attention that it deserves and you’ll be well on your way to building an engaged community and loyal customer base.

Interested in learning how we can make social media work for your business? We’d love to hear from you.

 

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