2019 is coming to an end and it sure was an eventful one in the world of digital marketing! We saw some big changes and some consistent trends and in this article, we are going to review some of the most popular digital statistics of the year from Omnicore Agency.

 

SEO (Search Engine Optimization)

 

In 2020, SEO should be a large focus for your marketing efforts.

SEO is being talked about more and more. Many business owners who have realized the importance of having a well-structured digital marketing plan have started allotting a large portion of their marketing budgets to be digital focussed.

Whether you’re an online or local business, SEO is a proven method to increase website traffic and generate leads. As mentioned in the past, if your business does not show on the first page when a potential customer is searching for your product or service then you are likely losing out on them to a competitor who has a SEO strategy in place.

  • Over 90% of all website traffic came from a search engine (Google, Bing, etc.)
  • 18% of all local searches lead to a sale within one day
  • 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results
  • 90% of searchers haven’t made their mind up about a brand before starting their search

 

Social Media

 

Social media continues to be a top channel for connecting with your customers.

Social media has remained one of the most powerful ways for brands, whether local or online, to engage with consumers and build strong connections. The numbers have continued to rise and show now that more than half of the world’s population is on a social media platform. With so many people spending their time looking at social media it is no surprise that businesses who have active social media accounts have reported increases in sales and growing brand recognition.

  • 77% of Twitter users said they appreciate a brand more when their tweets are responded to
  • 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision
  • 64% of online shoppers say that a video on social media helped them make their decision
  • 59% of adults between 18 and 29 are using Instagram

 

 

Mobile

 

Mobile phone usage continues to climb as we approach 2020.

You see it all around you, whether at restaurants or on the bus, people everywhere are on their smartphones. It only makes sense that as more and more people use their smartphones, that businesses start allocating large portions of their advertising budgets to mobile platforms.

For your business, this might mean having your website reviewed to ensure that it is optimized and working well on mobile devices and for others, it means targeting of digital advertisements specifically to smartphones and tablets.

  • Marketers and advertisers are putting 51% of their budget into mobile ads
  • Mobile ad spend exceeded $165 billion in 2019 on a worldwide scale. It’s projected to hit more than $247 billion by 2020
  • 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive
  • Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts

 

Content Creation

 

Content creation is continuously changing and it’s important you stay up-to-date with the trends.

In 2020, having a static website and publishing to social media once or twice a month will no longer cut it. The way users are consuming content and using it to dictate their buying decisions has changed, and your online channels can take advantage of this with well thought out content. Not only does having a strong content strategy help in connecting with customers, but it also creates more pathways for customers browsing online to find you.

  • 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with a sales rep
  • 54% of consumers want to see more video content from a brand or business they support
  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%
  • Content creation leads to 434% more indexed pages than websites without updated content

Businesses have continued to adjust and adapt to the increasingly important world of online marketing, and these stats display that. If you have any questions or want to kick off your 2020 with a bang, send us a message for a free audit of your current digital marketing strategy.

 

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2019 is coming to an end and it sure was an eventful one in the world of digital marketing! We saw some big changes and some consistent trends and in this article, we are going to review some of the most popular digital statistics of the year from Omnicore Agency.

 

SEO (Search Engine Optimization)

 

In 2020, SEO should be a large focus for your marketing efforts.

SEO is being talked about more and more. Many business owners who have realized the importance of having a well-structured digital marketing plan have started allotting a large portion of their marketing budgets to be digital focussed.

Whether you’re an online or local business, SEO is a proven method to increase website traffic and generate leads. As mentioned in the past, if your business does not show on the first page when a potential customer is searching for your product or service then you are likely losing out on them to a competitor who has a SEO strategy in place.

  • Over 90% of all website traffic came from a search engine (Google, Bing, etc.)
  • 18% of all local searches lead to a sale within one day
  • 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results
  • 90% of searchers haven’t made their mind up about a brand before starting their search

 

Social Media

 

Social media continues to be a top channel for connecting with your customers.

Social media has remained one of the most powerful ways for brands, whether local or online, to engage with consumers and build strong connections. The numbers have continued to rise and show now that more than half of the world’s population is on a social media platform. With so many people spending their time looking at social media it is no surprise that businesses who have active social media accounts have reported increases in sales and growing brand recognition.

  • 77% of Twitter users said they appreciate a brand more when their tweets are responded to
  • 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision
  • 64% of online shoppers say that a video on social media helped them make their decision
  • 59% of adults between 18 and 29 are using Instagram

 

 

Mobile

 

Mobile phone usage continues to climb as we approach 2020.

You see it all around you, whether at restaurants or on the bus, people everywhere are on their smartphones. It only makes sense that as more and more people use their smartphones, that businesses start allocating large portions of their advertising budgets to mobile platforms.

For your business, this might mean having your website reviewed to ensure that it is optimized and working well on mobile devices and for others, it means targeting of digital advertisements specifically to smartphones and tablets.

  • Marketers and advertisers are putting 51% of their budget into mobile ads
  • Mobile ad spend exceeded $165 billion in 2019 on a worldwide scale. It’s projected to hit more than $247 billion by 2020
  • 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive
  • Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts

 

Content Creation

 

Content creation is continuously changing and it’s important you stay up-to-date with the trends.

In 2020, having a static website and publishing to social media once or twice a month will no longer cut it. The way users are consuming content and using it to dictate their buying decisions has changed, and your online channels can take advantage of this with well thought out content. Not only does having a strong content strategy help in connecting with customers, but it also creates more pathways for customers browsing online to find you.

  • 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with a sales rep
  • 54% of consumers want to see more video content from a brand or business they support
  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%
  • Content creation leads to 434% more indexed pages than websites without updated content

Businesses have continued to adjust and adapt to the increasingly important world of online marketing, and these stats display that. If you have any questions or want to kick off your 2020 with a bang, send us a message for a free audit of your current digital marketing strategy.

 

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